Est. 2001 · Jaipur · Rajasthan
Healthy animals. More milk. Prosperous farmers.
Premium cattle feed, engineered in Jaipur since 2001. The bag that fills the pail.
स्वस्थ पशु, बेहतर पोषण, अधिक उत्पादन — समृद्धि फीड्स के साथ।
- 25
- Years
Since 2001 - 5 Lakh+
- Farmers served
across Rajasthan - PAAYAS
- & NDDB
supply partners - NIR
- tested batch
every despatch
Our promise
हमारा वादा
Every bag of Samridhi is a promise to the animal first — and to the family that depends on her milk.
हमारा वादा पहले पशु से है, फिर किसान से।
जब पशु का दूध बढ़ता है — तभी हम सफल मानते हैं।
Scientifically
Formulated
Rajasthan
Based
Health First
Nutrition
Nutrition Science
Engineered where it counts — the cow, the calf, the pail.
पशु, बछड़ा और दूध — हर जगह वैज्ञानिक संतुलन।
Animal nutrition lab · field
वैज्ञानिक पोषण
Coarse particles are starved of microbes. We pellet at controlled temperature so fibre, starch and protein arrive in the right ratio for the microbial mat. Result — fewer off-feed days, fewer acidosis events.
The proof in the pail
Outcomes you can see — in the animal, in the milk.
जो आपकी आँखों के सामने दिखे — पशु में, दूध में।
Sitapura · daily feeding
सीतापुरा · प्रतिदिन
Visible in weeks.
Farmers report changes inside the first lactation cycle — calmer animals, better intake, less wastage on the trough.
Better Animal Health.
A glossy coat, steady weight, calm temperament — the visible signs of a balanced ration.
Consistent Nutrition.
Every batch sampled on our NIR instrument before despatch. The bag you open today reads like the bag you opened last month.
Higher Milk Yield.
Higher protein utilisation, sharper energy density. More litres in the pail without changing the animal.
The catalogue
A growing range, one standard.
From our flagship Kisaan Baat for buffalo to the everyday Samridhi Gold for cows — plus a Calf Starter and Churi on the way. Every BIS-certified Type II formulation is engineered in the same Sitapura plant, sampled before despatch, and traceable to a batch number on the back of the bag.
2001 — Present
विरासत
Founder Legacy
Late Dr.Mohan Lal Gupta
स्व. डॉ. मोहन लाल गुप्ता
Former Managing Director, Saras Dairy (RCDF)
The farmer's animal must get the best.
“किसान के पशु को सर्वश्रेष्ठ ही मिलना चाहिए।”
The founding philosophy
2001
Samridhi Founded
From a single rented unit in Jaipur
Former MD
Saras Dairy · RCDF
Rajasthan Cooperative Dairy Federation
Pioneer
Animal Nutrition
Architect of Rajasthan's dairy ration
Read the bag like a lab report.
Indicative nutritional profile — final values vary by product grade. Every batch is sampled, tested for Crude Protein, Moisture and Fat on our internal Near-Infrared instrument, and released only after the QC officer signs the lot.
Nutritional spec · indicative
From the field
The farmers who came back — and stayed.
जो किसान एक बार आये — फिर हमेशा साथ रहे।
PAAYAS belt · field interview
किसान की आवाज़
“पहले एक भैंस से ८ लीटर मिलता था। समृद्धि फीड के बाद ९.५ लीटर— और चमड़ी भी चमकने लगी।”
“We used to milk eight litres from one buffalo. After switching to Samridhi, it climbed to nine-and-a-half — and her coat started shining again.”
Avg. yield uplift
+1.2 L
per animal / day
Reported within
30 days
of switching
Repeat purchase
94%
across PAAYAS belt
- 13+ years on the PAAYAS approved supplier list
- Active feed partner to NDDB programs
Numbers reported by farmers across the PAAYAS supply belt · indicative, not a clinical claim.
Dealer Network
The names that stock us — and the ones we are looking for.
जो डीलर हमारे साथ हैं — और जिन्हें हम ढूँढ रहे हैं।
Active across Rajasthan's milk belt, ready to move into Haryana, Punjab and Gujarat as our 15 MT/hour expansion comes online. If you run a feed counter or distribution business, we would like to talk.
Districts served
18+
across Rajasthan
Active dealers
120+
and growing
Dispatch radius
500 km
from Sitapura plant
Expansion capacity
15 MT/hr
from July 2026
Cooperative partners
When India's exacting dairy cooperatives put their name on a feed supplier, they are betting their farmer payouts on it. They have bet on Samridhi.
PAAYAS
PAAYAS Milk Producer Company
NDDB
National Dairy Development Board
Become a dealer
Open a Samridhi counter in your district..
Talk to us
Talk to the people who make the feed.
Whether you run a single buffalo at home, a 200-animal dairy, or a district-level cooperative — the founders' sons answer the phone. No call tree, no IVR, no script.
गुणवत्ता पर कभी समझौता नहीं — मुनाफ़ा हमेशा बाद में।
Reach